Progress Software — Enterprise Software
13+ product lines
Dozens of list uploads/month
Multi-product Salesforce & Eloqua environment
Progress Software is a global enterprise software company with 13+ product lines, each with its own Salesforce integration, campaign structure, and routing logic. Their marketing operations team processes dozens of list uploads per month from events, webinars, and content syndication, all flowing through a complex Salesforce and Eloqua environment. With an active M&A pipeline continuously adding new products, the operational complexity only moves in one direction: up.
The Opportunity
Kristine Boulay-Phaneuf’s campaign operations team manually processed every third-party list upload. Validating field mappings. Standardizing picklist values. Verifying that 13+ product-specific fields routed to the correct Salesforce integrations and campaign IDs. With multiple team members handling uploads across a high-volume event and webinar schedule, errors weren’t occasional. They were expected.
• A mismapped product field sent leads to the wrong Salesforce campaign and the wrong sales team
• Every error required hours of manual remediation to untangle downstream
• Multiple team members meant inconsistent judgment calls across 13+ product configurations
• The ops architect got pulled into fire drills nearly every week during busy seasons
“I’d get a ping at three o’clock in the afternoon from someone on Kristine’s team, and I already knew what the problem was. I wasn’t just being told to have a good weekend — I knew what it meant.”
Brandon Gittelman, Principal Architect, Marketing Operations, Progress Software
The cost went beyond bad data. A mismapped product field sent that lead to the wrong integration, attached it to the wrong Salesforce campaign, routed it to the wrong product team. That's not a data quality problem. That's leads disappearing into the wrong pipeline every week. And nobody knew until sales flagged it.The team processing these uploads? Spending 60+ minutes per list on manual validation. Time they couldn't spend on campaign execution, program evaluation, or any of the strategic work they were hired to do.
What changed after Mary
The Solution
allGood’s AI Pipeline Manager. She works inside your existing stack (Salesforce, Eloqua, your enrichment tools) and owns the complete list processing workflow end-to-end. Not a tool the team operates. A dedicated AI team member that imports, cleans, standardizes, enriches, maps, validates, and routes. Zero human intervention required.
AI Pipeline Manager · by allGood
Progress has 13+ products, each with conditional field mappings, product-line-specific routing logic, and validated picklist values. Mary learned the entire taxonomy. Campaign ops team members don’t need to understand the underlying rules to process a list correctly.
Manual validation across 13 product configurations meant inconsistent calls across team members. Mary applies the same rules, the same way, every time. No Friday-afternoon fatigue. No missed edge cases. No downstream cleanup.
Mary ran enrichment on 200 records that existing vendors returned zero data on. Result: 80% enrichment rate, +170% data completeness (1.8 → 4.9 fields per record), and 70% of records cleared the 5-field threshold for lead scoring and territory assignment.
Progress continuously evaluates and integrates new products through acquisition. Mary’s configuration adapts to new product taxonomies without requiring the team to rebuild internal tooling from scratch. The custom Excel macros and homegrown tools they tried before couldn’t do that.
Progress went from weekly routing errors to zero and cut list processing time by 75%. What would that look like for your team?
Book Your DemoThe Impact
“Speed with confidence. We can do things a lot faster and we know that the data is being mapped correctly. We don’t have to do that ourselves any longer. So it’s a huge plus.”
Kristine Boulay-Phaneuf, Campaign Operations Manager, Progress Software
Three words that capture what every ops team actually wants. Going faster without the anxiety that faster means more errors. Mary broke that tradeoff.
75% faster
List processing dropped from 60+ minutes to under 15. Per upload, dozens of times per month.
Zero errors
Not a single mismapped lead in Salesforce since go-live. Sales now has “confidence in what has been uploaded.”
80% enrichment
On records every other vendor gave up on. Unscorable leads became routing-ready pipeline.
Stopped spending hours validating field mappings and standardizing picklist values across 13 product lines. Started focusing on campaign execution and strategic program evaluation.
Brandon stopped getting Friday afternoon fire-drill pings. The architect role went from remediating routing errors to building systems. The work he was hired to do.
Stopped questioning whether uploaded leads were mapped to the right product. Started working leads with confidence that routing was correct from the moment they hit Salesforce.
Here’s the part the metrics don’t capture. With the operational burden removed, Kristine’s team is now evaluating additional AI tooling for campaign execution. Strategic work they couldn’t pursue when list uploads consumed hours every week. The bottleneck was never competence. It was the absence of a dedicated role to own the operational work end-to-end.
“We really struggled with getting everyone on board to using the internal tools that we had built. We were trying to find something that was easy to use. In the initial pilot, what really stood out was: when we provided you guys with our business processes, it was never a ‘we can’t do this.’ You were always able to find solutions to match what we needed.”
Brandon Gittelman, Principal Architect, Marketing Operations, Progress Software
Here’s the part the metrics don’t capture. With the operational burden removed, Kristine’s team is now evaluating additional AI tooling for campaign execution. Strategic work they couldn’t pursue when list uploads consumed hours every week. The bottleneck was never competence. It was the absence of a dedicated role to own the operational work end-to-end.
The question isn’t whether your list processing could be faster. It’s what your team would do with those hours back. And how many leads are quietly routing to the wrong place while you find out.
Book Your DemoNo commitment. No 47-slide deck. Start with one list upload. See the difference in under 15 minutes.
Based on interviews with Kristine Boulay-Phaneuf, Campaign Operations Manager, and Brandon Gittelman, Principal Architect, Marketing Operations, at Progress Software.
